Industry

The art of Delivery

We live in an extremely globalized world, we are connected like never before. Perhaps some years ago getting something from point A to point B was a mad man’s tale, but now everything is possible with the logistic developments that a full-on globalized world demand. Nevertheless, underselling this would be unjust, it takes time and organization to make sure everything runs smoothly. Think about it, we are not only shipping a box from one corner of the world to the other but also a highly perishable product.

The secret relies upon temperature. For a rose to travel without getting hurt it needs to be strong, for it to be strong it needs to be hydrated. Roses that have been correctly hydrated and transported can reach the furthest destinations, our clients can receive their boxes without any problems. This process is a complex choreography that begins in the farms and does not stop until the destination. To get a better grip, let’s break it down step by step.

Let’s talk about temperature again, now that we know it is directly correlated with hydration. Packaging the flower correctly is where it all begins. We bunch the flowers and place them in the boxes taking the correct precautions. At the farm, we manage to package inside the cold room. Usually, before the rose leaves the farm it has a whole night at the cold room where it hydrates. This is the very first step of the chain, now that roses are properly packaged and hydrated, they leave the farm to the airport. When the client places the order, they must let us know what agency they have selected for transport, that is where we drop the boxes off at the airport. Every agency has a cold room like the one on the farm, this is where they keep their pallets filled with all the boxes they will deliver. Also, here is where the selected quality control agency expects the boxes since this is the last step before they leave the country. If there are any plagues or issues the report is made and the box does not fly.

While it flies the boxes are kept in cold rooms as well because not breaking the cold chain is key for a strong flower. Now our boxes have arrived at the airport of the destination. Depending on the country there are many legal procedures that must be carried in order to clear customs, some countries demand another inspection for plagues and such. The last part of the chain depends on who your final costumer is. for example, wholesalers usually pick the flowers up in their trucks after they have been cleared customs and take them directly to their warehouses, these trips are usually not long and by now the flower has gotten enough cold to survive the trip without refrigerated trucks. When they get to the warehouses they are exhibited and kept in water for selling. Another scenario would be for florists that want the flower directly in their shops, the delivery service that has been contracted for internal logistics picks up the flower after customs or flies the boxed to the nearest distribution center. Then the boxes are taken to the doorstep by trucks. This last truck drive is quite small, so no refrigeration is needed.

Ecuadorian roses are produced at very high altitudes; therefore, it is the best rose in the world, this also means it is very delicate. It took many years of development to be able to carry such a delicate product all over the world. There is beauty in being able to share with the world something we are so proud of, making it possible is nothing less than an art form.